Time Capsule Setup

Time Capsule Setup

Spring Break Activities - Make a Time Capsule

 

We are going to discuss how our time capsule setup or business came to be. We wanted to take the time to write a blog about our mission, competition, and who are ideal customers are for our Business to Business customers who may read our blogs. A time capsule gift fills a void that is missing for so many gift shops and people in this world.

Our Mission:

Saving today’s milestone, because it is tomorrow’s precious memory. We help preserve precious memories by providing you the tools and ideas necessary to complete a family heirloom keepsake. This keepsake becomes a lasting legacy when it s opened many years later, re-celebrating history. We stand for keeping traditions alive, creating and celebrating new memories, helping family and friends bond closer.

Our Competition:

There is limited competition for our personalized products. Most of our competition is meant to be buried and this is not recommended. We have great margins for our products. Our time capsule currently costs us around $5.00 to manufacture, and we wholesale them for $10.00-$11.75 depending on quantity. Our primary competitors are small, internet based, websites that sell decorative Paint cans as Time Capsules. Our product is better than our competitors, because it has a strong, clean, artistic appeal meant to be displayed. Because of our trademarks, no one can use the phrases, “Message To The Future”, “Baby’s Time Capsule”, or “Wedding Time Capsule.” Our time capsule fills a void in the marketplace. People are always looking for unique gifts for baby showers and wedding showers. Most customers also have a lack of ideas for things to keep and save.  They have no idea what things would be good to put into a time capsule.  Our “Item Checklist” gives many great ideas to the customer.

Our primary competitors are small, internet based, websites that sell decorative Paint cans as Time Capsules.

First, is J & K Kreations. (http://www.etsy.com/shop/JandKKreations). Their products are not really like ours, and do not have the artistic appeal that our product presents.  Secondly, Digi Time Capsule, who created a digital time capsule. They do not have a unique container to put actual 3D sized objects in. It is all information kept digitally. (http://www.digitimecapsule.com/). Our only other competitor is the high-end Time Capsule manufacturers that produce very expensive capsules designed to be buried. (http://www.heritagetimecapsules.com/).

Our product is better than our competitors, because it has a strong, clean, artistic appeal.  This product is designed to be displayed on a shelf for 18-20 years.  This product does not look like an oatmeal box, nor is it something that you will hide. The “Message to the Future” and Profile Book is what helps our product stand out compared to our competition. The best thing about this product is the artistic nature of the product.  This product has a great appeal to those who enjoy scrapbooking, artistic design, or have a sense of nostalgia.  Because of our trademarks, no one can use the phrases, “Message To The Future”, “Baby’s Time Capsule”, or “Wedding Time Capsule.”  Customers tend to put their precious keepsakes into a cardboard box.  This is then stored in an attic or a closet.  This makes them vulnerable to moisture and critters.  While moisture can still be an issue with our capsules, it does help eliminate some of the damaging moisture and keeps the critters out of the capsule.  The capsule is also less likely to be accidentally thrown away over time.

Most customers also have a lack of ideas for things to keep and save.  They have no idea what things would be good to put into a time capsule.  Our “Item Checklist” gives many great ideas to the customer.

Any Occasion DIY Time Capsule

Our Ideal Customer:

Our target audience is women, ages 19-35, as well as family, friends, and others in the gift market. Our wholesale customers consist primarily of hospitals, gift shops, small boutiques, gift basket companies, stationary stores, and general gift shops. The uniqueness and decorative nature of our product, puts it on the forefront of our customer’s minds on a regular basis. The uniqueness of our product also makes it a fantastic gift that is sure to be treasured for years to come. Many women like to talk, and talk about their new products they bought for their babies or relationship/marriage. These time capsules sell great all year round, but are especially a hit during the wedding season, or holidays. Anyone involved with scrapbooking, is especially excited to buy a time capsule. We even have many companies who give them away for FREE to offer a gift to draw in more business for themselves, for example photographers. The time capsule is definitely a personalized gift to treasure for all.

A Time Capsule Gift Fills a Void

Our time capsule fills a void in the marketplace. People are always looking for unique gifts for baby showers and wedding showers.  It is just a little cliché to present a mom-to-be with a baby rattle, baby clothes, and diapers at a shower.  Now, there is an artistic option which will become a treasured keepsake for the whole family. The Wedding capsule will become a family heirloom, just like a family’s Christmas ornaments that are put on the tree.  No two will be alike, and they will all have a story to tell.

 

We hope you enjoyed learning a little more about why we do what we do and how the time capsule is a perfect gift for. Let us know what you think about the time capsule concept? Comment below.

 

Making Milestone Moments Count,

– Marcie